Linda+Buchanan

UK
reached higher to create entirely new experiences for consumers and are helping reinvent marketplaces as we know them. To me, that’s a bigger innovation than most might realize. ||
 * Frame Element || Information gathered: ||
 * < Characters || Many journalists thought there would be an app. for the SXSW, but realizes that many people are . consumers that have download fatigue. Many journalists found that agencies, media and brands were seeking to engage with mobile and social technology. ||
 * < Setting ||< Austin, Tx. ||
 * < Initiating Even[[image:http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2013/3/11/1363017231517/people-on-6th-Street-in-A-008.jpg width="460" height="276" caption="people on 6th Street in Austin Texas during SXSW"]]t ||< [Different companies saw this as an opportunity to raise the different companies to a higher level and one that everyone would be familiar with all involved. ||
 * < Internal Response ||<  ||
 * < Goal ||< Companies such as Warner Bros. Entertainment, Condé Nast, OMD, Coca-Cola and Viacom (in full disclosure, Intel Capital works with these companies) were there to invest time into meeting and mentoring next-generation innovators. ||
 * < Consequence ||< This is a place that people meet from all over the world to exchange ideas; therefore being a global place for new ideas. ||
 * < Resolution Even though there wasn't a new app. for SXSW there were many com ||< panies that made it big and

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