Janice+Campbell

Perspective of: Janice Campbell



 * Frame Element || Information gathered: ||
 * < Characters || film, interactive, and musicians....as well as their fans and people interested in world events. ||
 * < Setting ||< take place every spring (usually in March) in [|Austin, Texas], ||
 * < Initiating Event ||< All those who are interested in film, [|interactive], music festivals and conferences may attend every spring (usually in March) in [|Austin, Texas], United States. **It began in 1987, and has continued to grow in size every year.** In 2011, the conference lasted for 10 days, with SXSW Interactive lasting for five, Music for six, and Film running concurrently for nine days.

South by Southwest is run by a company, called SXSW Inc., that plans and executes conferences, trade shows, festivals and other events. In addition to the three main South by Southwest festivals, the company runs two other conferences, both also in Austin, Texas. SXSWedu, a conference on educational innovation,and SXSW Eco, an environmental conference, both since 2011.[|[] [|3] ||
 * < Internal Response ||< SXSW Eco has quickly become a significant connector for professionals working to solve the complex challenges facing civil society, the economy and the natural world. Hosting an international audience of thought leaders and decision makers, this three-day event serves as the platform to evolve these critical matters towards actionable and profitable solutions. SXSW Eco provides unique networking opportunities and cross-sector discussion for diverse, passionate and pragmatic professionals in the public, private and academic sectors. SXSW Eco is for those individuals and organizations at the razor's edge of this effort, as well as for those ready to learn and get down to business. ||
 * < Goal ||< SXSW's original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or the internet. And Austin continues to be the perfect location. ||
 * < Consequence ||< In any even that has a large group of people, incidents such as the ones listed can be expected :

Thursday evening was the second night where ATCEMS medics had an increased presence in the downtown area for the SXSW Music Festival. Medics reported large crowds and had no problems staying busy throughout the night.

For the 12-hour reporting period beginning at 3 p.m. on Thursday afternoon, medics responded to a total of 35 incidents in the downtown area. Most were minor and included: simple traumatic injuries, alcohol-related complaints and diabetic complaints. At 1:11 a.m. this morning, motorcycle medics witnessed a serious bicycle vs pedestrian incident at Congress Ave / 5th Street. A 58 year-old female was struck, knocked to the ground and suffered a head injury. Medic 1 transported the unconscious female to UMCB. ||
 * < Resolution ||< SXSW has an Advisory board whose members review who they invite for their event.

AND..for those incidents that happen during the event... “An increased EMS presence is important during large events such as SXSW. It is important because we strive to keep our response times short. A normal response time to the downtown area might be three to four minutes, increased coverage and presence could help us get there in seconds.” ||

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